Nasim Bergman Farrokhnia

Professor, BSc, MSc, PhD Nursing

Affiliation(s)
MD, PhD, Industry Director

Title
Applied AI for Person-Centred Care – Global Insights from Practice, Management, and Innovation

Abstract

As the healthcare sector rapidly evolves, artificial intelligence (AI) is reshaping clinical practice, care delivery and patient outcomes. In this keynote, Nasim Bergman Farrokhnia—Industry Director at Microsoft’s global healthcare and life sciences team—will share a unique perspective shaped by years of hands-on clinical practice, executive management, and international collaboration across EMEA’s diverse cultures and regulatory environments. Drawing on a background as a physician, a PhD, and an affiliation with the Karolinska Institute, as well as leadership roles such as chair of eHealth doctors within the Swedish Medical Association and former head of Northern Europe’s largest emergency department, Nasim brings an ecosystem-wide perspective to the discussion.

This session will focus on the GCPCC conference’s core theme: bridging practice, organization, and governance in person-centred care. Nasim will share personal experiences, best practices, and concrete use cases from clinical settings and management roles around the world, illustrating how applied AI can be harnessed to advance person-centred care at scale.

Key topics include:

• Forces Driving the AI Revolution in Health:Insights into the incentives and needs accelerating AI adoption, illustrated with real-world examples from different healthcare systems.
• AI for Prediction and Precision Health:How predictive analytics and precision health models support clinical decision-making and proactive prevention, with practical cases from Nasim’s work in emergency medicine and digital health.
• Professional and Societal Responses:Reflections on how the medical profession is reacting to AI, including scepticism and concerns, and strategies for building trust and ethical governance.
• Agentic AI and New Players:Exploration of agentic AI’s potential to empower patients and clinicians, and the impact of new entrants like Neko Health on resource allocation and the broader ecosystem.
• Governance, Incentives, and Alternative Payors:Lessons learned from implementing innovative care delivery models and alternative payor systems, with examples of successful adoption and scaling.

Attendees will gain actionable insights from Nasim’s international experience, clinical expertise, and leadership in digital transformation—learning how to integrate AI and digital solutions into person-centred care frameworks while preserving the human touch at the heart of healthcare.

Bio
Nasim Bergman Farrokhnia is a seasoned healthcare executive with extensive experience in internal medicine and digital healthcare innovation. Currently part of Microsoft’s Global Healthcare and Life Sciences team, she is focused on digital transformation in healthcare and has contributed significantly to various healthcare organizations in Sweden. Professionally, Farrokhnia has held leadership roles in notable digital healthcare providers such as Mindler and Kry/Livi, overseeing quality and research initiatives while expanding services in primary care psychiatry and digital healthcare. She holds a PhD from Uppsala University and has been recognized as one of the top influencers in Swedish tech. Farrokhnia is also a co-founder of a national research network on digital healthcare services and serves in various thought leadership roles within the healthcare sector.